The thing that frustrates people more than anything about SEO is the amount of time it takes to see results. We’ve seen it time and time again as potential clients have reached out looking to hire us with the complaint “the last SEO firm I hired didn’t produce any results.” The first thing we ask is, “how long were they working for you?”. If the answer is anything less than 3 months, they honestly didn’t even give that firm a chance.
Now, not to say there aren’t a lot of bad SEO firms out there as well. We’ve had clients come in that hadn’t seen any SEO improvements in over 2 years, which even in the most competitive of industries is ridiculous. However, it is important to understand that SEO is an ongoing process in which you should see improvements over time and not an immediate result. Every client wants to be on the 1st page of Google within a month or two, but that’s just not realistic depending on the industry. Beware of any SEO firm that “guarantees” 1st-page results within a short period of time, as they are likely just going to take your money. The most important thing is that you see your rankings move up month after month and eventually you will be on the 1st page.